Celebrity chef ‘Paleo’ Pete Evans’ alkaline water brand has been found in breach of advertising standards over “untruthful and misleading” promotional claims that it can deactivate pepsin and ‘detox’ the pancreas. The Ad Standards Community Panel upheld a complaint against his ‘Alka Power’ alkaline water product that is sold through retail supermarkets such as Woolworths. ...
Paleo Pete retracts ‘untruthful’ pepsin claims for alkaline water
By Michael Woodhead
28 Feb 2019