Who are we?
the limbic is an editorially independent publication for healthcare professionals. It delivers the latest news and expert insight relevant to your specialty in an easy to read online format.
Our news covers research from peer-reviewed journals as well as medical conferences at home and overseas. We also write in-depth features on clinical and medico-political issues that are relevant to your practice and offer insight and perspective pieces from thought leaders across the globe.
OUR MISSION
To inform, encourage debate and help educate healthcare professionals working in specialist medicine
We believe that evidence-based medicine together with clinical expertise leads to better healthcare and optimal outcomes for patients. Through our coverage we aim to support medical specialists by providing local context to the latest information on all aspects of their practice – from the clinical to the political…and the stories behind the people.
We aim to embrace a diversity of perspectives. No single news piece tells the whole story, no two opposing arguments balance all sides – conversations and debates worth having evolve and we are committed to following stories that matter to specialists. We know we can never rely on one voice or view to inform a story – important ideas, experiences and arguments can come from a variety of sources and we are committed to looking for them.
Our independent news and editorial
Our news and editorial content aims to meet the highest journalistic and editorial standards, focusing on accuracy, independence, fairness, transparency, and objectivity. Our news is written by experienced medical journalists with a background in science and is developed independently of any advertising and sponsored content and education, all of which is clearly labeled on our website [please refer to our advertising and sponsored content policy below].
We believe it is important to identify and report the financial conflicts of interest (COIs) of experts who are the authors of original research we are reporting on, and those who provide us with expert comment. We commit to doing this, while acknowledging that COIs are complex and sometimes not immediately apparent.
Medical journalism with a pulse
All content published by the limbic is under complete human editorial control. Our experienced medical journalists and editors are ultimately responsible for every article, analysis, and piece of information we publish. AI serves as a tool to assist, never to replace, professional journalism.
Our editorial decisions are made by human journalists based on news value, public interest, and medical significance. AI tools do not determine what stories we cover, how we frame them, or what conclusions we draw.
We are committed to being transparent with our readers about how we use AI in our journalism and aligning with guidance from Ahpra and the TGA as well as media industry bodies and regulators.
AI tools may be used to support our journalism including for analysing large datasets from medical research or public health statistics, summarising lengthy research papers or technical documents for initial review, or transcribing recorded interviews (subject to informed consent).
However, humans will be in charge at all times
Advertising
The adverts that are placed in our newsletters and website do not have any influence over the independent content we report. Occasionally, if a story by the editorial team reflects either positively or negatively on a planned advert the editorial team may decide to remove it.
Sponsored editorial content
Access to our website is free to all registered healthcare professionals. To keep the lights on at the limbic we receive various forms of funding from the pharmaceutical industry. As mentioned in our editorial policy statement above, sponsors have no influence over our editorial decisions or and/or independent content. Furthermore, our journalists have no involvement in the creation of sponsored content.
Our sponsored content is clearly labelled in the following ways:
Sponsored by: The topic, educational themes and format for content in this category are agreed between the limbic and the sponsor. The content is developed by the limbic sponsored content and education team, with input from expert clinical faculty selected and appointed by the limbic. Faculty are offered honoraria by the limbic, but are under no obligation to accept it.
Sponsors may review content for compliance related to the approved use of a product, but have no involvement or influence in any other aspect of the content.
Non-restrictive educational grant: Content in this category is developed entirely by the limbic sponsored content and education team, with input from expert clinical faculty selected and appointed by the limbic. Faculty are offered honoraria by the limbic, but are under no obligation to accept.
Sponsors have no involvement or influence in any aspect of content development, and do not review content at any stage.
Sponsored education
the limbic LIVE is a series of digital and face to face educational events providing peer to peer perspective on the latest clinical advances, hot topics and management issues.
Content is developed entirely by the limbic sponsored content and education team, in collaboration with leading Australian and international clinicians and researchers.
the limbic LIVE events are supported by non-restrictive educational grants.
Our Staff
We are a bunch of passionate journalists with extensive backgrounds in health publishing and medical journalism.
Nicola is the co-founder and global Editorial Director of the limbic. An experienced health journalist, Nicola is passionate about reporting on evidence-based medicine for healthcare professionals. She has contributed to publications in Australia, the UK and the US including ABC Science, ABC Health and Well Being, Australian Doctor, Rheumatology News, EULAR congress news and Nature Journals. Prior to her career in health reporting, Nicola worked as a political researcher in the UK, as well as in hospital pharmacy.
Geir is editor of the limbic, covering all aspects of medical life from regulation and funding to training, doctors’ health and human interest stories. He was previously political news editor at Australian Doctor and has written for News Corp Australia and Al Jazeera English in Qatar. A keen amateur Australian rules footballer, he also trained and worked as a chef before moving into journalism. You can contact Geir at [email protected] or follow him on Twitter @geirorourke
Mardi is an experienced medical writer who has worked both as a journalist and in PR roles promoting health and medical research. She has a background in medical science but swapped a lab coat for a laptop many years ago. She has written for GPs (Australian Doctor), other health professionals, and for consumers. Mardi loves talking dispassionately to clinicians about their work but is absolutely terrified when she is a patient.
Siobhan is our Senior Medical Journalist who is passionate about reporting on clinical and political news. She studied journalism at RMIT University, starting her career at a newspaper in regional Victoria. Before joining the limbic, Siobhan wrote for GPs at Australian Doctor and contributed to other publications including The Age.
Emma has more than a decade of experience as a journalist covering healthcare, business and consumer affairs. Before joining the limbic she worked at publications including The Age, The Sydney Morning Herald and SmartCompany, writing about everything from the biotechnology sector to the financial performance of Australia’s largest retailers. She enjoys turning complex research and policy news into engaging and useful stories.
Sunalie is a medical journalist who’s dedicated to pushing the conversation on health and health equity and finding fresh, creative ways to make science accessible. With a passion for turning complex ideas into stories that truly connect, Sunalie enjoys seeking out the social and human angles that so often get missed in traditional science reporting. Her experience spans print, podcast, and digital media, with her work appearing in The Medical Observer, ABC Science, Elsevier, and Queensland Health publications. Armed with a degree in medical science and postgrad qualifications in journalism and science communication, she has the insight and grounding to tackle the issues that matter to health professionals.
Sponsored content and education team
John Griffith is a co-founder and Partnership Director of the limbic and has worked in the health publishing industry for the past eight years. John works with industry partners, not-for-profit organisations and associations to create the advertising campaigns that run on the limbic. For any sales or advertising queries please contact John at [email protected]
Lynda is Senior Account Manager at the limbic, working closely with our industry partners to design and manage successful advertising and educational campaigns. With a 14 year career in customer relations, technical sales and account management, including corporate health, Lynda has supported and managed key client relationships in the UK and in Australia. You can reach out to Lynda for any sales or advertising queries.
Shannon is an Account Manager at the limbic, working with our industry partners to manage and support effective medical education, partnered content, and advertising campaigns. Holding a degree in Medicinal Chemistry and over five years of experience in managing medical communications campaigns across Global, US, and Australian markets, Shannon brings a strong scientific background to her role and is dedicated to ensuring the successful delivery of high-quality projects for our clients. You can reach out to her for any client partnership or medical education queries.
Komal is the Marketing Coordinator at the limbic. She is responsible for executing our audience acquisition and promotional campaigns, and building external media partnerships. Komal has a Master’s in Media Studies and a Graduate Diploma in Strategic Communication Management. She has a strong creative agency and freelance background, working with a myriad of industries from pharmaceutical, healthcare, SaaS to government organisations. Reach out to Komal for any marketing or collaboration queries.
Lisa is the Medical Education Director at the limbic. Lisa worked for several years as a post-doctoral researcher in the UK before moving out of the lab and into a research management and medical education role for a large UK medical charity. In Australia, she has worked as a writer, editor and education manager for Osteoporosis Australia and for leading Australian education providers Reed Medical Education and MDBriefCase.
Ayushi is the Senior Medical Education Manager at the limbic. She helps organise various medical education webinars for our specialist audience. Ayushi has a Master's degree in Biotechnology and prior work experience as a Medical Writer and a Strategic Planner on healthcare communication and medical education projects. Ayushi is passionate about being able to provide valuable educational opportunities for healthcare professionals, ultimately enhancing patient care and empowerment in their practice.
Carey is the Medical Education Associate at the limbic, responsible for coordinating and delivering medical education webinars for specialist audiences. She holds a doctoral degree in Mechanical/Biomedical engineering. She previously worked in a cardiovascular research lab and has a strong background in designing and coordinating medical research studies. She is passionate about making medical education accessible, engaging and impactful to support better patient care.
Jugal is the Event Manager at the limbic. With over 10 years’ experience in Australia and India, he has led a variety of events working across multiple sectors and with senior government officials and business leaders. During his career, Jugal has worked on in-person, virtual and hybrid events such as awards shows, webinars, panel discussions, professional development programs, and conferences.
Naomi is Partner Content Editor, working with our industry partners to create balanced, credible and engaging sponsored content. She brings 25 years of medical communications experience, spanning both MedComms agency and pharma industry roles. Naomi has a particular passion for work in the Rare Disease space as well as projects that incorporate the patient voice. In her spare time you’ll find her either on a yoga mat or in the garden tending to tropical fruit trees.
Brigid is the Project Coordinator at the limbic, assisting the Partner Content team to create sponsored content. They monitor and assist with projects within the team from open to close, responding to ad hoc needs and interpreting statistics for the team to utilise. Brigid draws from their background in the creative industry, having worked in film, advertising and software creation.
Alex is an experienced graphic designer with more than 5 years working as a Graphic Designer/Marketing associate. She has a bachelor's degree in IT with specialization in Digital Arts. She enjoys creating and designing visual concepts that both inform and captivate audiences.
Vanessa is a production coordinator with over three years working in the pharma industry and 19 years working experience specializing in finance, sales & marketing and administration. She has a Graduate of Bachelor of Science in Biology major in Human Applied Biology.