Celebrity chef ‘Paleo’ Pete Evans’ alkaline water brand has been found in breach of advertising standards over “untruthful and misleading” claims that it can improve bone health. The Ad Standards Community Panel upheld a complaint against his ‘Alka Power’ alkaline water product that is sold through retail supermarkets such as Woolworths. Evans receives royalties from ...
Paleo Pete forced to retract ‘untruthful’ bone health claims for alkaline water
By Michael Woodhead
28 Feb 2019