Patients are willing to switch to a biosimilar – if the message is right
By Michael Woodhead
12 Jul 2019
A patient’s willingness to switch from an originator to biosimilar molecule is influenced by how the physician frames the discussion, rheumatologists in New Zealand have shown. Patients given a positively framed brief explanation about biosimilars that emphasises the similarities with originator drug are twice as willing to switch compared to those who have a discussion ...