Breast cancer patients feel excluded from ‘Pink’ groups focused on early detection

Professor Rachel Kraus

Professor of Sociology, Ball State University

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          Since 1985, cancer-related nonprofits, along with pharmaceutical firms and other businesses, have sponsored an international campaign to observe October as “Breast Cancer Awareness Month.” During these weeks, the public is bombarded with public health messages featuring the campaign’s symbol, a pink ribbon. A wave of pink products typically appears, too, including ...

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