As smoking continues its inexorable southward journey toward single-digit percentages of populations being smokers, it’s common to hear people say the smokers who remain are all “hard core”, heavily dependent smokers, impervious to policies and campaigns. The argument runs that the ripe fruit of less addicted smokers have long fallen from the tree, and that ...
Are today’s smokers really more ‘hardened’?
By Simon Chapman
15 Oct 2015